Category Archives: Uncategorized

CNN’s Biased Reporting Strikes Again

First, we get a movie about a tragic event that a small group did in Utah history tied to Mormon’s on the whole. I haven’t seen the whole movie, but the trailer shows an obvious slant towards positioning all Mormons, old and new, as fanatics akin to Islamic radicals. Then we get CNN jumping on board to not only further the cause, but also tie it into Mitt Romney with further bias. They go so far as to call back to their internal poll and attempt to convince everyone that Mitt shouldn’t be voted for as a Mormon.

See the “reporting” for yourself:

When will Mormon’s ever catch a break? They get it equally from the right and left wings who just can’t stand to see a good group of people without beating them down. We don’t expect to be favored in the news, but we do expect some unbiased treatment.

I’ve read up on this event, and it is a tragedy. There is a lot of persecution of the Mormons leading up to this that no doubt played into this group’s poor decision making and abominable actions, yet that still doesn’t excuse it. Do we condemn an entire religion and people based on the actions of a few that took a wrong path? Are all Catholics child abusers because of the actions of some priests? No. Are all Islamics bomb carrying radicals? No. Same applies with Mormons, so why can’t the press include some of these concepts in their coverage of such obviously biased, non-documentary creations? Because they want to believe what they are saying, so they publish it to the world as if it were true.

This kind of thing makes me sick because of the number of people that will watch it and assume it is true. Is there any doubt that the positioning of this movie and the coverage it has already and will create was timed at this point in the election process of a Mormon presidential candidate? Just keep watching for what comes next, because there is sure to be more propaganda thrown out there.

History of the Hybrid Car

In this article, I will give you the history of the hybrid auto. 1st, I talk about steam power. Second, I discuss electric energy for hybrid vehicles. Third, I discuss the Porsche hybrid. Fourth, I discuss mass production. And lastly, I talk about hybrid cars and hybrid trucks in relation to gasoline powered cars.

It’s pretty fascinating how folks are becoming much more conscious of their environment nowadays. This can be noticed on the increasing quantity of environment-friendly goods in the marketplace these days. Furthermore, they’ve turned out to be conscious of the different elements that contribute to the threatening pollution in the environment. Hence, firms began developing less toxic emitting goods that also do nicely to the environment and one of the most prominent of this kind would be hybrid cars. As a starter, here’s the history of the hybrid auto.

It’s All About Steam

The idea of creating environmentally friendly or alternatively powered vehicles started with the notion of vehicles running with the use of steam. Between 1665 to1885 a couple of concepts regarding steam-powered vehicles were noted. Very first off would be an astronomer and Flemish Jesuit priest Ferdinand Verbiest, who had plans for a tiny four-wheeled unmanned steam automobile. Next would be Nicholas Cugnot who built a carriage powered by steam that was able to run for 6 miles/hour. Lastly would be Goldsworthy Gurney who was able to produce a steam car that could run an 85-mile journey in just 10 hours.

Then Came Electricity

It was also quite early when people started conceptualizing and later on making electricity-powered vehicles. It was in 1839 when Scotsman Robert Anderson first designed an electrically powered vehicle. Then, an important development was noted for the duration of the late 1800′s and early 1900′s. In fact, it was throughout this time when a lot of organizations started generating use of electricity to energy their vehicles.

Electric Cabs

Additionally, electrically powered cabs became prominent for the duration of 1897, due to the fact this is when the London Electric Cab Organization started their standard service by the use of vehicles which had been produced by Walter Bersey. It was called the Bersey Cab. This cab utilizes a 40-cell battery with a 3 HP electric motor. Men and women had been able to drive it 50 miles in between charges.

The 1st Porsche Hybrid

It was during 1898 when Dr. Ferdinand Porsche was able to construct his quite very first vehicle, which was named Lohner Electric Chaise. This auto was also 1st front-wheel-drive. Then, the second auto that he made was a hybrid. Here, he used an internal combustion engine so that the car’s generator would spin. In effect, it produced energy to be utilized by electric motors, which could be found on the wheel hubs. Just making use of batteries, the vehicle was able to travel about 40 miles.

Going Huge Scale

In the past, producers weren’t actually able to generate as a lot of cars as they wanted. This is due to the fact they weren’t equipped with the right tools and machines to do so. Nevertheless, as technology developed, automobile businesses were able to make large batches of production.

In truth, by 1900, American vehicle businesses were able to generate made 936 gasoline, 1,575 electric 1,681 steam car. People were also becoming far more open with the use of electric vehicles. This can be seen on a poll which was conducted during the 1st National Automobile Show, where patrons truly favored electric vehicles for their 1st selection, whilst steam vehicles placed second on a really close fight.

During the first couple of years in the 20th century, thousands of hybrid and electric cars had been really developed. Nevertheless, when Henry Ford’s auto line arrived along with the start off of self-beginning gas engines, this signaled the rapid decline of hybrid vehicles in the course of 1920.

Fuelled Cars Taking The Limelight

When fuelled vehicles were introduced, this became a really significant period of time for hybrid cars. Just simply because folks began opting for gasoline-fueled vehicles than those that were hybrids. Furthermore, car manufacturing firms, like Ford also created lines of gas-fuelled automobiles that were really inexpensive to purchase. Because these vehicles were low-cost, men and women started purchasing the inexpensive gas cars than those a lot more pricey hybrid vehicles.

Hence, gas-fuelled vehicles took the limelight for fairly some time. In fact, up to now, gas-fuelled vehicles are still on the spot light.

However, hybrid vehicles were still somewhere in the backdrop. Sadly, only those that were developing vehicles for themselves or those that stayed in rural locations and had the indicates to generate their own vehicles still hold on to this type of vehicle.

Nevertheless, people have to turn out to be aware of the rewards of hybrids these days. Hence, they are coming back into the picture. Ironically, most individuals think that such cars had been only invented lately. Even so, the colorful history of the hybrid auto simply shows that it started fairly early and was only overshadowed by gas-fuelled cars due to convenience and cash matters.

Sponsored post: Abstract Art at the Tate and The Indiscipline of Painting

‘The Indiscipline of Painting’ was an exhibition of abstract painters at the Tate St Ives gallery in Cornwall, celebrated for its association with avant-garde artists including Ben Nicholson, Barbara Hepworth, Naum Garbo and Peter Lanyon who gave the small fishing village its international reputation. The show includes work from 49 international artists from the 1960s to the present day and features paintings by Andy Warhol, Gerhard Richter, and Bridget Riley, as well as contemporary artists such as Jeremy Moon and Tomma Abts, who won the Turner Prize in 2006.

The painter, Daniel Sturgis, who conceived the idea for this retrospective, wanted to explore the continuing legacy of abstract painting and how it has changed and evolved over the decades as new generations have embraced and reinvented the language of abstraction. He collaborated with Sarah Shalgosky, curator of the Mead Gallery at the Warwick Arts Centre where the exhibition will move in January 2012.

Screen Shot 2013-11-06 at 8.45.28 AMThe HiBROW production team visited the exhibition and its curators in the run-up to the show’s opening in St Ives in October 2011. HiBROW was there to explore the ideas behind the show, to witness its mounting, interview several of the featured artists and to engage with the wider artistic life of St Ives and the surrounding area – a region renowned for supporting and offering a home to artists. The resulting films will offer a special insight into the relationship between painters and the public, artists and galleries, ideas and artworks.

HiBROW also spoke at length with Tate St Ives artistic director Martin Clark whose team mounted the show; discovered a satellite art show at the local Newlyn Art Gallery; attended a lecture at University College Falmouth by artist and critic Michael Craig-Martin; visited a local painter, Naomi Frears, who contextualised the St Ives tradition; and observed celebrated Swiss painter Francis Baudevin creating a specially commissioned mural on the wall of the Tate’s famous atrium.

Life Sucks when Things Go Wrong with your Kids

As a parent you always live in a balance between hope and fear for your kids; at least I do. I hope for the best and try to provide every way for them to enjoy and succeed in life. I always live in fear that they will hurt themselves, fail at anything or have anything wrong with them. I feel blessed for the most part in my life, but we have had our share of problems.

Life Sucks when Things Go Wrong with your Kids

My oldest son is severely disabled, which has always been a difficult thing for me to come to terms with, but for the most part it has become a part of our lives. I still hold resentment for some of the ways his disabilities came about, but you can’t harbor those forever and life continues on whether you deal with it or not. He is a loved part of our family, for which there has never been a question.

We have been blessed with three other healthy children and work hard to be the best parents we can for them. At least we thought thought they were fully healthy. Recently another of my children has been developing some severer personality issues that have started to effect his everyday life negatively. After nearly a year of buying books and trying every possible parenting technique we could think of, we finally started seeing a child psychologist. Within two sessions more drastic treatment has been advised and started this week. It has been crushing to watch him in such emotional pain and need that such measures are necessary. I can only try to imagine what is going on in that little head and hope we can find the right treatment to help him.

As I have mentioned often in other posts, I am a problem solving kind of guy. I like knowing a solution and working towards it. When there is no clear solution to be had and when you have to put the care of your child into the hands of others, there is a total feeling of helplessness that in no clearer terms, sucks. I am not 100% confident in the care he is currently receiving, but there is really nothing more we can do. We have to put our trust into a system that I have had poor results with another child and pray for the best.

Life Sucks when Things Go Wrong with your Kids

So, today, life sucks. I try to come up with a positive outlook on things, and often talking through it and voicing my frustrations. I had some good venting session with my friends at work, which helps me to some degree; at least in my ability to move on with the day. The day really only sucks because I really care about my child and want him to get better. I have to trust in others to do that, and that sucks.

There have been a few people that know something has been going on, so there you have it. No need to worry about our family other than we appreciate concern and look forward to working our way through this. We have a wonderful network of friends that have helped us farm out our other kids while we spend time with our urgent need, and for that we are very grateful. It is at times like this you really learn to appreciate such relationships.

Tired of Telemarketers? Do Something About It

Are you tired of receiving those annoying sales calls that seem to interrupt you every evening? Do you continually ask the question to the open air “I thought this was illegal now, why am I getting these calls?” We all hate getting the annoying calls, but before you curse and yank the phone from the way, ask yourself a few questions:

  • Did you recently agree to be contacted about something?
  • Did you sign up for a drawing of any kind, whether online or through a drop box at a shopping center or movie theater?

Have you purchased something online in recent weeks or months? If you answered yes, did you read the privacy policy to be sure they did not include verbiage notifying you that your information may be shared with other “trusted partners.”
The list can continue, but hopefully, you get the idea. Since the “Do Not Call” laws and lists were established a few years back, many people naively figured this would put all telemarketing out of business and all calls would cease. There were exclusions written into this law that allowed for calls to be made under certain circumstances.Tired of Telemarketers? Do Something About It


First, political and non-profit organizations along with survey groups were all exempt. Personally, I find these some of the most annoying of the bunch, but there you have it; they can call you. Second, if you have conducted business with a group in which you provided your phone number, they have a designated period of time in which they can legally contact you, even for advertising purposes. Third, and this is the kicker, if you have in the course of your transaction provided consent to be contacted by an organization or to share your information with other companies to be contacted then they may do so. This is where you often get caught.

Online transactions are the most notorious for including consent, either by checking a box or by a statement saying you agree to the terms and conditions of this offer/site by completing this transaction. This is a legally binding contract, so if you want to avoid further contact, read carefully before completing that transaction. This is part of how they stay in business, continuing to offer you additional products and services. Realize if you consent to be called, getting a call is not inherently an evil act on the company’s part; they are simply acting in the hopes that you really are interested in their services as you indicated by your previous actions.

What You Can Do About It

If you are receiving calls and simply tired of it, whether it is your “fault” or not, there are steps you can take to get rid of those calls. It may take a little time and effort for a few months, but it will work. I have done it and seen the results.

First, get on the federally managed Do Not Call List ( This is a simple step you complete online, with a valid email address required to validate you are not simply entering a bunch of phone numbers. There is a phone number to call to get on the list as well, but if you are reading this you obviously have the capacity to be online. If you haven’t done this step yet, then you simply are not serious about stopping the calls. Once you are on the list you do have to allow one month (31 days) for call centers to receive the updated list and then most calls should cease.

Now, and this really shouldn’t be a huge surprise, but not all call centers operate within the laws. I can hear the virtual guffaws already! Those that are sloppy about sticking to the mandated do not call laws to give the rest of the business a bad name, but it catches up to them only if some people are willing to make some noise about it. Then again, refer back to the list above and realize that if annoying calls are a result of your actions, making noise will get you nowhere.

Use an Anti-Telemarketing Script

The folks over at have published what is really an effective script if you are willing to take the few moments it takes to run through it. While you frustrated with getting a call it may be difficult to remember to calmly ask these questions, so I recommend you print out a copy to have available by your phone(s).

Tired of Telemarketers? Do Something About It

Every time you get a call you consider junk, just ask the questions in this script. If they answer no, you may be able to sue them. Be sure to put your phone number on the National Do-Not-Call registry by visiting or by calling 1-888-382-1222.

  1. “Are you calling to sell something?” (or “is this a telemarketing call?”)
  2. “Could you tell me your full name please?”
  3. “And a phone number, area code first?”
  4. “What’s the name of the organization you’re calling for?”
  5. “Does that organization keep a list of numbers it’s been asked not to call?”
  6. “I would like my number(s) put on that list. Can you take care of that now?”
  7. “And does the company you work for also make telemarketing calls for any other organizations?” (If they answer no, skip the next question.)
  8. (If yes) “Can you make sure your company won’t call me for any other organization?”

Visit their site for the full version of the script that includes some follow-up questions and comments as well. Though what I have described here should not be considered legal advice, and the same is mentioned at Junk Busters, but they even point out some of their “money questions” that if answered incorrectly and documented can give you grounds to take them to small claims court to be compensated for their illegal actions.

Just Doing Something Makes a Difference

I have found that by simply entering on the do not call list was the most effective action for the bulk of the calls. We still get the occasional outfit that will call us and I am fairly good at remembering to ask to be placed on their do not call list, which most companies will honor. I’ll typically give a company the benefit of the doubt and leave it at that. When I get repeated calls from an outfit, though, I step it up a notch with some of the ideas above.

Really, this is all it takes to get most telemarketing out of your life. I still get the political pollers and occasional survey and non-profit calls, but even those, for the most part, are limited due to my actions above. I am guessing hoping I have made my way to some blacklist that indicates calling my home just isn’t worth the time.

Streaming isn’t so Holy

Nolan Watson, CEO of Sandstorm Gold, a streaming and royalty company, is of the opinion that for juniors planning to build mines debt is a bad idea, according to a recent interview by Gold Investing News. “I don’t think it makes sense for the junior mining companies,” he is quoted as saying. The argument goes that for single-asset juniors hoping to build a mine, taking on debt is incredibly risky because when things go wrong and you can’t make loan repayments shareholders lose out. In his words, “debt is the most risky form of capital because bankers are inherently nervous beasts and they like to call in loans and send you to bankruptcy if things don’t work out well.”Sandstorm Gold

He argued this was especially true for juniors focused on a single project. “I believe that true debt is a very bad idea for a one-asset company. That’s because if you have any technical problems, or any permitting problems on that one asset, and you can’t pay back your debt, you violate your debt and go insolvent immediately.” With that said he argued debt makes more sense for larger miners, the Rio Tintos and Goldcorps of the mining world. But not juniors.

I disagree. Indeed, I think it’s just as important to consider the downside of streaming and royalties, as debt, or equity financings. A bit more on that in a moment, but first I have to agree with Nolan on the risk that comes with debt. In mine development debt deals can end up being toxic for shareholders when ramp-ups and repayments go wrong. Recall some awesome blowouts where shareholders, who usually hold equity that is unsecured to assets, basically ended up not being shareholders after mine ramp-up issues – delays, surprises, capital costs gone FUBAR – led to restructuring. Baja Mining. Northland Resources. Colossus Minerals. After these largely one-asset juniors saw mine building go awry, their shareholders ended up being stripped of meaningful ownership after painful reorganizations.

So Nolan correctly points out streaming or equity financings in mine-building scenarios are more forgiving down the line when things go horribly wrong. A streamer/royalty company like Sandstorm Gold pays some cash upfront to secure the right to buy a portion, often in the 10% range, of life of mine production at a very low cost, and in doing so does not typically get a secured interest on the asset, as can be the case with loans. If things don’t proceed as planned on a project – it doesn’t become a mine on time or at all – then a streamer/royalty company has paid for nothing, at least nothing until or if a mine is developed. In this sense streaming can be a relatively safe way to raise cash for juniors in the eventuality that a ramp up goes very poorly.

But if the devil in debt is the potential for unsecured or lower rung shareholders to lose an asset to creditors, there too is a devil in streaming. You are forward selling gold, at a very low price, on a project often for life of mine (i.e. ~$400-$500/oz gold) which, to some degree, strips away some future profits from the company, and thus shareholders. There are many shades of this, of course, with some deals covering a wider property – future discoveries included – to more narrow, capped deals where the forward selling can max out on specific resources. Some CEOs thus avoid streaming and royalty deals in favour of debt/equity largely for that reason, or they at least view all three funding sources as a competitive mix, where the pros and cons must be weighed. In this calculation the sale of future production at a low price, or the sale of a royalty (a cut of revenues), may be seen as too costly in comparison to debt. Or not, of course.

Sandstorm Gold

It’s not without reason many of the leading single-asset gold juniors have turned to debt – both from banks and in the form of convertible notes – as a major component of their financing plans for projects. Osisko Mining, since taken over by Yamana and Agnico-Eagle, relied heavily on a variety of loans, including $225 million in long term debt (which it renegotiated when it needed to) to build the Canadian Malartic project. Detour Gold did $500 million in convertible notes to help turn its Detour Lake gold project into a top Canadian gold mine. (Of course that debt is unfinished business. It’s unsecured, by the way, and due in 2017, and one suspects Detour may look to refinance it.) Torex Gold brought in banks to get a $300 million debt deal @ 4.25% + LIBOR, secured against assets, with hedging on 204,000 ounces gold, and maturity in 2022.

Did these deals not make sense? Sure there’s risk, but I wouldn’t go so far as to label them as senseless. By using debt heavy financing over heavy streaming/royalty deals, the likes of Osisko, Detour and Torex, favoured future production that is relatively unencumbered and more open to the potential for gold price increases. Don’t get me wrong. Streaming has an important place in funding junior companies. But I think debt does too. Whether it is part of a junior’s financing plans is not really a case of not making sense at all and more a case of calculating risk and costs of funding and assessing confidence in project timelines and cash flows.

Stronger mining CSR means more benefits for host nations – WGC

The World Gold Council published survey results Thursday, which showed that in 2013, 15 WGC member companies spent total of US$47 billion of which 79% was expended in countries hosting their mining operations, and provided work for more than 160 000 people.

Local suppliers of good and services within those host countries were the biggest recipients of WGC members’ investment at 71% or $37.4 billion.

World Gold Council

In the World Gold Council report, “Responsible gold mining and value distribution, 2013: A global assessment of the economic value created and distributed by members of the World Gold Council”, the United States ranked first in WCG members’ spending at US$7.5 billion, followed by Australia at $6.3 billion, Canada at $4.1 billion, Argentina at $3.7 billion and the Dominican Republic at $3.3 billion.

As WGC members paid a total of $4.65 billion to the governments in which they have operations, the U.S. topped the list at $750 million in government payments, followed by Peru at $582 million, Argentina at $482 million, Mexico at $368 million, and Australia at $363 million.

“Last year, official government donors spent a total of $135bn on overseas development assistance, but less than half of that actually entered local economies,” said Scott Gilmore, founder and CEO of Building Markets. “By comparison gold mining contributed over $37bn of value to host countries, representing 79% of total expenditures.”

The $26.36 billion in total business that the gold mining companies conducted with suppliers far outranked payments to governments and payments to people and communities. U.S. suppliers earned $4.9 billion from WGC member companies in 2013, followed by Australia at $4.8 billion, the Dominican Republic at $2.74 billion, Canada at $2.4 billion and Argentina at $1.8 billion.


“One of the interesting facts in the report is the relative level of payments to suppliers,” observed Christopher Sheldon, practice manager, extractive industries at the World Bank. “In order to maximize mining’s contribution to development we need to focus on how these payments to suppliers can benefit local business more and promote economic diversification through the use of local content.”

WGC mining company in-country expenditures for people and communities totaled $6.4 billion in 2013 with the U.S. again placing as top beneficiary at $1.6 billion, followed by Canada at $1.1 billion, Australia at $1.09 billion, and Peru at $355 million.

Numbers of employees and contractors employed by WGC member companies totaled 162,816 persons. Peru topped the list with 19,368 employed by WGC gold companies, followed by the United States with 16,474 employees and contractors, Papua New Guinea with 11,133 persons, and Ghana with 10,958 employees and contractors.


Total global gold output for 2013 was 3,039 tonnes with the WGC member operations accounting for 732 tonnes of production or 24% of total global gold production.

In an e-mail to Mineweb, Newmont Mining Group Executive, Corporate Communications, Omar Jabara said, “Newmont’s direct economic contributions in the countries where we operate totaled nearly $9 billion in 2013.” Newmont is a long-time member of the World Gold Council.

“In addition to employing nearby residents at our operations, Newmont partners with local entrepreneurs to establish and grow businesses that provide supplies and services to our mines, as well as other potential customers,” he stressed. “Nurturing local enterprises also includes supporting institutions that teach skills and trades to local residents, thereby empowering them to take advantage of the many economic opportunities generated by our mines and our suppliers.”

“Beyond partnering with local entrepreneurs, Newmont also invests in community infrastructure, health care, education and capacity building,” said Jabara.

Fellow WGC member Barrick Gold did not respond to Mineweb’s request for comment as of deadline early Friday morning.


“2013 was not ‘business-as-usual’ for the gold mining industry,” said WGC Chairman Randall Oliphant, the executive chairman of New Gold. “A sharp decline in the gold price, combined with increases in the costs of key input commodities, such as diesel and steel, created the perfect storm that rendered many mine operations unprofitable. The companies included in this report made accounting write-downs of their assets worth $25bn.”

“Looking forward, host countries and mining companies can both benefit from mining activities and it is in their interest to collaborate and find a mutually acceptable arrangement,” he added. “I hope this report provides a useful fact base for the discussion about the distribution of benefits among stakeholders.”

Terry Heymann, managing director of gold for development at the World Gold Council observed, “This report shows the continuing commitment of responsible gold miners to helping stakeholders understand the economics of mining. By developing a consistent and transparent approach to reporting costs and providing comprehensive insights on the monies paid to governments, business and employees, the report seeks to address concerns of a ‘trust and data deficit’ and highlight the contribution gold mining companies are making to national economies.”

The survey includes data from 15 gold companies with operations in over 25 countries with a total of over 160 000 employees and contractors. The 2103 figures include data from 87 producing gold mines and 60 non-producing operations including exploration, pre-mine development and closed mine sites. All gold-producing companies who are members of the WGC were invited to participate.

Stop Smoking Tips

Quitting smoking is no easy task. Many smokers say quitting is one of the hardest things they’ve ever had to do. If you’re going to quit smoking, you probably won’t be able to do it alone. Quitting smoking cold turkey works for some people, but it’s rare. You need some quick and easy stop smoking tips that will help keep you going!

Stop Smoking 1

1. Keep Your Mouth Busy

One way to make sure you aren’t as tempted to smoke it to keep your mouth busy with something else. For a lot of people, that’s food. That’s why many people gain weight when they quit smoking. But it doesn’t have to be fattening food. You can stop smoking and get healthier at the same time! Let’s look at some ways to keep your mouth busy.

  • Chewing gum, especially nicotine gum or bubble gum.
  • Carrots
  • Celery
  • Apples
  • Pears
  • Chewy beef jerky

Stop Smoking 1
The important thing is to find snacks that aren’t incredibly fattening, but will also keep you chewing for a long time. Soft fruits aren’t going to work very well, but things like apples and pears will. These foods are usually high in fiber and will also help lower your cholesterol!

2. Keep Your Mind Busy

When you start thinking about cigarettes, you will have a very hard time staying away. You need to keep your mind on other things. This means keeping yourself busy with hobbies or intellectual pursuits.

If you prefer intellectual things, I recommend taking up something like crossword puzzles, sudoku, quizzes, and other things that keep your mind very busy. If you prefer a more hands-on approach, you might pick up a crafting hobby like building model planes, knitting, sewing, building furniture, painting, or fixing up old cars.

3. Keep Your Hands Busy

One common complaint people have when they quit smoking is that they just don’t know what to do with their hands. Without that cigarette in their hands, they feel strange somehow. This is a good time to practice things that require a lot of finger coordination like sewing, knitting, painting, drawing, typing, playing the piano, or learning to shuffle and deal cards like a dealer in a Vegas casino!

Stop Smoking 1

4. Keep Your Body Busy

As your body begins to recover a bit, you’ll find yourself able to breathe better than before you stopped smoking. This is a good time to start getting a bit of exercise, which will also help keep your mind off cigarettes. You don’t have to run a marathon or buy a treadmill, just walk a little further, park further away from the store, or get outside and walk the dog more often.

Why Business To Business Marketers Need To Win The Zero Moment Of Truth, Too

Back in June I told of The Zero Moment of Truth (ZMOT) and why marketers needed to win it. However, it appears some in the business to business marketing world assumed that ZMOT only applied to those in the business to consumer marketing world. Well, we all know what happens when one assumes…Why Business To Business Marketers Need To Win The Zero Moment Of Truth, Too

The Zero Moment Of Truth And Why Marketers Must Win It… that was the full title of my aforementioned post from June in which I introduced you to ZMOT and Jim Lecinski, Google’s Managing Director of US Sales & Service and Chief ZMOT Evangelist. I had just finished reading the extremely interesting and engaging ebook Winning The Zero Moment Of Truth and I knew I had to share it with you.

For those of you not familiar with ZMOT it is essentially the moment AFTER a consumer sees something – an ad, a commercial, etc., and BEFORE they head to the store shelf or website to make a purchase. The Zero Moment of Truth is that timeframe where a consumer – a human being, goes online and conducts a search via Google or any other search engine for that matter.

[[from my original post]]

How prevalent is the ZMOT?


In a study commissioned by Google, Shopper Sciences surveyed 5,000 shoppers and asked them how many sources of information do they use before making a decision? The survey revealed that the average shopper uses 10.4 sources of information, ranging from TV commercials and magazine articles, to recommendations from friends and family, to websites, ratings to blogs.

The 10.4 number is very significant when considering just a year earlier the average shopper used only 5.3 sources of information to make a decision.

What this means is consumers, shoppers, people have a plethora of information sources at their disposal and they are using them.

  • 70% of Americans now say they look at product reviews before making a purchase
  • 79% of consumers now say they use a smart- phone to help with shopping
  • 83% of moms say they do online research after seeing TV commercials for products that interest them

So it’s painfully obvious that people, consumers, are going online via their PCs or smartphones BEFORE making a decision, before they stand in front of that shelf. And did you catch the last bullet, the one that read that 83% of moms, AKA women do online research? These are the same women that are driving the purchasing bus!

Even Though It’s Called Business To Business, There’s Still A Consumer On The Other End

It never ceases to amaze me how many business to business marketers fail to realize the one obvious truth that stares them in the face every single day… there is a person on the other end of that line, that email, that postcard, that whatever tool you are trying to use to sell.

A real, live, breathing human being who is going to do exactly the same thing every one else does when they want to learn more about something, anything… they are going to conduct an online search! Just as if they were in the living room searching on new slippers, these same people (operative word: people) are going to do a search on your company, your business, your service, etc.

Why Business To Business Marketers Need To Win The Zero Moment Of Truth, Too

In other words…

When a business to business marketer sends something to a prospect or lead or even existing customer, that person on the other end of that line is going to go online, do their search, and you better be there to win that Zero Moment of Truth, cause make no mistake about it, it will happen and if you don’t win it, someone else will.

And for those still not sold on ZMOT in a business to business setting or platform, perhaps hearing from these folks will help change your mind…

So, business to business marketers AND business to consumer marketers as well… are you winning the Zero Moment of Truth? And if not, what do you plan on doing to win it in the future?

When In Doubt Blame Advertising

No matter what ails you, no matter what is troubling you, no matter what undesirable set of circumstances you find yourself in, you can take refuge in the fact that no matter what you may have done to put yourself in said predicament, there is always advertising to blame.

While that statement may sound somewhat bombastic, there are those among us who do in fact lay the blame of much of what afflicts society directly at the feet of advertising. I wrote about this very topic in a column for Ad Week last December entitled You Better Not Pout, Kids. Ads Are to Blame. In the piece I referenced a survey which saw one-third of consumers blaming ad agencies and advertising in general for the “current economic crisis because they encouraged people to buy things they couldn’t really afford.”When In Doubt Blame Advertising

But the main focus of my article was a woman in California, who along with the Center for Science in the Public Interest (CSPI), sued McDonald’s for deceptive marketing aimed at the youth of the country. The woman in question went so far as to state: “I object to the fact that McDonald’s is getting into my kids’ heads without my permission and actually changing what my kids want to eat.” You can read the full Ad Week article to get my thoughts on this but needles to say, I didn’t think much of this lawsuit.

Now if that weren’t enough, today comes word that the American Academy of Pediatrics (AAP) is jumping into “advertising is evil” – at least when it comes to fast food and kids, fray…

“It’s time for the food industry to clean up its act and not advertise junk food to young children. Just by banning ads for fast food, one study says we could decrease obesity and overweight by 17 percent.” That was a statement made by Dr. Victor Strasburger, who penned the new policy for the AAP. Call me cynical but I would surely love to read more about this study the good doctor references, such as who funded it and who participated in it.

When In Doubt Blame Advertising

Ok, I WILL be cynical now… By not feeding our kids fast food, at least too much of it – you know, moderation? – and feeding them instead healthier foods, and providing them with the means to exercise and not allowing them to plant themselves in front of the TV all day, could decrease obesity and overweight by 100%!

I love how the original source, courtesy of Reuters, conveniently places this fact smack dabble in the middle of it all: “According to the U.S. Centers for Disease Control and Prevention, more than one in six children and teenagers are obese — up three-fold from a generation ago.” Yes, how convenient to include the fact that more and more American teenagers are fat and that fast food is to blame.

The full article, which can be found here and many other media outlets, also goes on to speak to the need to limit TV time overall and also to monitor what our children watch… “Violent content also tended to keep kids up at night, no matter when they watched it.” Wow, shocking news! Gimme a break….

‘I don’t know why Jimmy is so heavy… sure, he eats McDonald’s 4-5 times a week but it’s not my fault. It’s all that darned advertising he sees on TV. I don’t WANT to give him that to eat, but what can I do?’

When In Doubt Blame Advertising

Now, I made that last line up but it’s definitely a microcosmic (is that even a word?) overview of far too many parents and others in the world today. It’s actually nothing new, the blame game has been around for centuries. When in doubt, blame someone else or in this case, something else for your problems.

How about this? How about parents actually do some parenting?

I have an eleven-year old daughter and six-year old son and I know full well how hard it is to just say no. My wife tells me all the time I don’t say no enough and she’s probably right but enough already with the blame advertising mantra… look yourself in the mirror Moms and Dads. You are responsible for your children. Not some guy in a clown suit with bright red hair and big red feet in a TV commercial.